We Tried the 10 Best Sales Outreach Tools: Here's What We Found

Helpful Summary

Overview: In this guide, we examine 10 popular sales outreach tools and how they can help boost conversion among potential customers and achieve your sales goals.

Why You Can Trust Us: Our client successes and 5-star reviews show that our personalized video outreach strategies are proving effective in helping clients find new leads and generate more sales from their target market.

Why This is Important: Finding a suitable sales outreach tool helps you generate new leads at scale, increasing sales, and boosting monthly recurring revenues.

Action Points: We recommend using our platform to craft compelling and personalized outreach messages that resonate with your target market. 

Further Research: Explore Pitchlane’s knowledge base and take advantage of our free trial offer to experience the amazing things this automated video prospecting software can do for your business.

The right sales outreach tools can be the instrument that makes or breaks your business. 

With proper usage, sales outreach tools can help maximize efficiency, enhance personalization, and provide actionable insights on how businesses and companies connect with potential customers.

At Pitchlane, we aim to provide a platform that offers reliable sales outreach tools to help businesses improve their sales processes, email outreach, follow-ups, tracking, and craft effective sales pitches.

Why Listen To Us?

Here at Pitchlane, we’ve shown that our methods have helped improve our clients’ sales outreach effectiveness and conversions.

For example, Erik Paulson experienced a 300% increase in booked meetings, leading to $14,000 in monthly recurring revenue!

What are Sales Outreach Tools?

In the simplest of terms, sales outreach tools are specialized software or programs that make it easier for businesses to reach more people and generate consistent sales from their products or services.

For example, Pitchlane is a sales outreach tool that uses an automated video prospecting approach to help cold emailers double their meeting booking rate by creating personalized videos for each prospect.

With the right sales outreach tools, businesses can find new leads, create new potential customers, resonate with their target market, close more sales, and keep old clients.

Why is Using Sales Outreach Tools Important?

Improve customer relationships: Most outreach tools come with personalization features that allow you to personalize messages to your prospects easily. This allows you to build stronger relationships that can lead to increased trust, sales, and business loyalty.

Boosts efficiency: Sales outreach tools help businesses become more productive and efficient by automating repetitive tasks like sending emails and making calls, freeing up time for you to focus on the more delicate and high-priority tasks.

Supports scalability: Using sales outreach tools can help you reach a larger audience and scale your outreach efforts without significantly increasing resources through automated contact management, email marketing, follow-ups, and more.

Reliable tracking and analytics: Sales outreach tools provide valuable insights into the effectiveness of your marketing campaigns. This way, you can see what strategies are working and which ones need to be adjusted or improved.

Integration: Sales outreach tools often integrate with other software and platforms (such as CRM systems) that help streamline workflows and ensure a more cohesive business operation.

Consistency: Outreach tools help maintain communication consistency among your customers by ensuring emails, follow-ups, and other deliverables are completed on schedule.

Cost-effectiveness: Another great benefit of using sales outreach tools is that they can be more cost-effective than traditional outreach methods e.g. cold calling or direct mail as they require less resources and maintenance.

Criteria To Consider When Choosing a Sales Outreach Tool

Picking the right sales outreach tool is a critical step for any business looking to boost conversions and sales. With so many sales outreach tools to choose from, you’ll need to focus on specific criteria to help you determine the most essential sales outreach tools for your needs:

Ease of use: First, choose an outreach tool that is easy to use and understand. This will allow you to set up quickly without needing to go through a steep learning curve, saving you time and allowing you to get started immediately with your sales outreach campaigns. 

Integration capabilities: Ensure that your outreach tool is compatible with the other software you use for managing your business–such as your customer database or email platform. For example, Pitchlane offers quick and easy integration with major CRM systems for more centralized business management.

Customization and personalization: Outreach tools with personalization features allow you to curate messages specifically for your target. This can make your prospects feel valued and important, leading to successful sales and repeat business.

Reliable analytics: Find a tool that provides data and insights on how well your outreach is working. This will give you a clear idea of whether or not your efforts are working as intended, allowing you to take quick necessary actions.

Automation: Examine if a sales outreach tool supports automating simple tasks like sending follow-up emails or scheduling calls so you delegate some of your valuable time to managing other aspects of your business.

Availability of customer support: Don’t forget to check if the sales outreach tool provider has a reliable customer support team in place should you need technical help or run into issues while using their product.

Our Top 10 Picks for the Best Sales Outreach Tools

The following are our 10 best sales outreach tools. Let’s take a closer look at each of them and how they can potentially help your business. Remember, not all of these tools are mutually exclusive!

1. Pitchlane

2. Saleshandy

3. HubSpot Sales Hub

4. Outreach

5. Woodpecker

6. Salesforce Sales Cloud

7. Yesware

8. SalesBlink

9. Pipedrive

10. Mailshake

1. Pitchlane

Pitchlane is an automated video prospecting software that enables sales teams to create and send personalized video messages to their target prospects. 

With our innovative approach, Pitchlane makes your cold outreach just that much more engaging.

So, say goodbye to generic outreach messages. Using our tool, it only takes 15 minutes to create thousands of tailored and highly personalized loom-style videos guaranteed to catch your prospects’ interest. This has led some clients to double or triple their meetings booked. For instance, Erik Paulson saw a 300% increase in meetings booked from using Pitchlane.

Standout Features

Video Recording and Personalization: Pitchlane allows sales representatives to record personalized sales pitches, adding a human touch to your outreach efforts.

Bulk Upload and Automated Video Generation: Upload a list of prospects and let Pitchlane automatically generate unique video links for each one, significantly increasing efficiency.

Spintax Generator: A tool designed to help users create multiple variations of text for use in cold email campaigns. This helps you avoid getting caught by spam filters for duplicate content. 

Data Analysis for Outreach Optimization: You gain valuable insights into which videos resonate best with your prospects, empowering you to refine your outreach strategies for better engagement and conversion rates.

Efficient Production: Pitchlane boasts an impressive capability to generate thousands of personalized videos in just 15 minutes, saving time while increasing outreach volume.

Pitchlane University: Access to our proven sales outreach methods, templates, and strategies to book more meetings than ever before.

Pros

- User-friendly and easy-to-use platform 

- Promotes high engagement rates through personalized video pitches

- Send out personalized video at scale

- Easy integration with major CRM systems 

- Multiple integration options for sales outreach

- Detailed analytics help refine and optimize outreach strategies

- Template database

- Free access to Pitchlane University

- A free trial available

Cons

- You’ll need to sign up to get our custom pricing plans

Pricing

If you want to investigate what our features look like in practice, check out our free trial first.

Pitchlane offers 3 different pricing tiers based on the number of video credits. 250 video credits are priced at $37/month, 500 video credits are priced at $67/month, and you’ll have to sign up to get our custom pricing for up to 10,000 video credits/month.

2. Saleshandy 

Saleshandy is a cold email outreach tool designed to streamline your email campaigns.

This outreach tool offers multi-staged automation such as finding leads, building a targeted email list, executing cold email outreach campaigns, and automating follow-ups. You will also be able to tailor your follow-ups based on your prospects’ interactions with your previous emails. 

Standout Features

- Automatically send follow-up emails if a prospect doesn’t respond to your first outreach.

- Schedule emails to be sent at a later time, improving email outreach efficiency.

- Saleshandy lets you personalize your cold emails using merge tags.

- Lead finder feature helps you find potential customers and their contact details. 

- Writing assistant with real-time suggestions and ideas to improve your content.

- Offers detailed analytics and reports to track the performance of email campaigns.

Pros

- Easy-to-use interface

- Offers a range of pricing plans to suit different budget

- Integrates seamlessly with popular tools like Gmail, Outlook, and Salesforce

- Saleshandy and Pitchlane integration

Cons

- Requires a slightly steep learning curve for advanced features

- Some users find the customization options for email templates and campaigns to be limited compared to other tools

Pricing

Saleshandy’s pricing is a bit more complex. Plans range from $36 to $299 per month, with a 7-day free trial.

3. Hubspot Sales Hub

HubSpot Sales Hub is an all-in-one sales automation software that allows businesses to manage their sales pipeline, automate outreach, and leverage insights from detailed analytics effectively.

HubSpot Sales Hub is part of the larger HubSpot CRM platform, allowing for seamless integration with other HubSpot tools like Marketing Hub and Service Hub.

Standout Features

- Allows you to track emails and see when they are opened or clicked by the recipients.

- Comes with email templates and sequences to automate follow-up emails and nurture leads.

- Provides a library of tools and software for managing sales, tracking deals, and other analytics.

- Can automate repetitive tasks such as data entry, appointment scheduling, and lead rotation.

- Integrates with other HubSpot tools and third-party apps.

Pros

- Provides a comprehensive set of sales tools

- Integrates seamlessly with other HubSpot tools 

- Provides excellent customer support which includes live chat, email, and phone support

- HubSpot and Pitchlane integration

Cons

- Some users reported the HubSpot sales platform to be complex, especially when trying to use advanced features

- Customization options for email templates and workflows are limited 

Pricing

Hubspot’s pricing model includes everything from a free plan all the way to a $150/month/user enterprise plan. Note that their prices increase per user, so that’s something to watch out for.

4. Outreach

Outreach is a popular sales outreach tool that helps business owners efficiently create and build a predictable sales pipeline.

This tool excels in sales engagement functionalities that allow you to automate personalized communication across emails, calls, and social media from a single unified platform. Once you have your list of target profiles, Outreach helps you make a great first impression. 

Standout Features

- Offers a comprehensive sales engagement platform that includes email sequencing, dialer capabilities, and analytics.

- Allows users to create and automate personalized email sequences.

- Provides a built-in dialer for making calls directly from the platform.

- Robust analytics and reporting features.

- Several native and third-party integrations that make it easy for you to automatically log emails and calls made in Outreach directly to your CRM. 

Pros

- Powerful automation features for email outreach and follow-ups

- Extensive customization options for email templates, sequences, and workflows

- Suitable for businesses of all sizes, from startups to enterprise-level organizations

- Provides excellent customer support, including live chat, email, and phone support

Cons

- Some report that Outreach can be pricy for smaller businesses or startups

- Advanced features require a learning curve for new users

Pricing

Outreach offers customized pricing plans per client. You’ll have to request pricing for both their standard and professional plans. 

5. Woodpecker

Woodpecker is an email automation tool and sales outreach tool for B2B companies.

It helps you connect with prospective customers and business partners primarily through personalized sequences that keep the conversation going with your prospects.

Also, Woodpecker allows you to set up A/B testing for all your outreach campaigns so you can see which messages resonate the most with your recipients.  

Standout Features

- Woodpecker is known for its user-friendly interface, making it easy for users to create and manage email campaigns.

- Offers robust automation features for follow-ups, saving time and increasing efficiency.

- Automates follow-up emails based on recipient behavior and interactions.

- Allows for personalized emails and follow-ups, as well as detailed analytics to track opens, clicks, and replies.

- Integrates well with popular CRM systems, as well as Pitchlane.

Pros

- Offers intuitive tools for creating and sending personalized email campaigns to your prospects

- Provides detailed analytics on email campaign performance

- Ensures compliance with email regulations and best practices to avoid spamming

- Woodpecker and Pitchlane integration

Cons

- More suitable for email outreach than multi-channel strategies

- Limited in-built CRM capabilities

- Primarily designed for agency use which might not fit all business models

Pricing

Starts at $29/month for 500 contacted prospects.

6. Salesforce Sales Cloud

Salesforce Sales Cloud offers a robust, scalable CRM platform with extensive customization and integration options. This tool is ideal for managing complex sales processes and scaling business operations.

Standout Features

- Offers a comprehensive CRM (Customer Relationship Management) system that helps businesses manage customer interactions and sales processes.

- Allows for extensive customization to tailor the CRM to your specific business needs and workflows.

- Pipeline management features that allow you to track changes over time in a single, consolidated view. 

- Provides robust analytics and reporting tools to track sales performance and trends.

- Offers mobile apps for iOS and Android, allowing users to access CRM data and tools while on the go.

- Salesforce has a large and active community of users and developers who contribute to its ecosystem and provide support for new users.

Pros

- Strong reputation for innovation and reliability

- Highly flexible and scalable sales outreach platform that grows with your business

- Prioritizes data security and offers robust security features to protect customer data

- Salesforce and Pitchlane integration

Cons

- The extensive customization process can be time-consuming

- Some users reported that integrating Salesforce with other apps is challenging

Pricing

Salesforce Sales Cloud bases its pricing on the number of users. You can find plans for €25, €80, €165, and €330 per month.

7. Yesware

Yesware is a sales engagement platform and outreach tool that offers several helpful features such as email tracking, email templates, CRM integration, and analytics.

This software is designed to help sales teams streamline their email outreach efforts and manage their outreach campaigns more effectively. 

Standout Features

- Offers real-time email tracking to see when emails are opened or clicked.

- Provides customizable email templates to streamline outreach efforts.

- Integrates with popular CRM systems like Salesforce and HubSpot.

- Offers detailed analytics on email performance, including open rates and reply rates.

- Outstanding ability to track email opens and clicks which is crucial for follow-up and engagement tracking.

Pros

- User-friendly interface 

- Offers customization options for email templates and campaigns

- Provides responsive customer support to assist users with any issues 

Cons

- Primarily focused on email, with limited support for other channels

- Some users find the integration options to be limited compared to other sales outreach tools on this list

Pricing

Yesware is quite affordable. They offer a free plan with email open tracking as well as various plans ranging from $15 to $65 and custom pricing for power users.

8. SalesBlink

SalesBlink is an AI-powered sales outreach tool designed to find targeted leads and launch custom outreach campaigns to help you find and connect with promising prospects.

This outreach tool comes with plenty of useful features that help you automate your sales outreach, set up personalized sales sequences, and automate repetitive simple tasks.

Standout Features

- SalesBlink lets you send customized emails, LinkedIn messages, and phone calls to your prospects.

- Automates repetitive tasks like preparing your email domain, scheduling meetings, and logging activities in your CRM.

- Provides features for sending personalized email campaigns and automated follow-ups.

- Allows users to find and connect with prospects on LinkedIn directly from the platform.

- Offers intuitive analytics and reporting features to track the performance of your email campaigns and lead generation efforts.

Pros

- Easy to navigate and use the platform

- Great lead generation features that help users find and connect with potential customers

- Provides responsive customer support to assist users with any issues or questions

- SalesBlink and Pitchlane integration

Cons

- Free version is limited compared to the free version of other tools on this list

- Some users have reported issues with email deliverability depending on their email provider

Pricing

Prices for SalesBlink range from $25 to $179. You can try out features during your 7-day free trial.

9. Pipedrive

Pipedrive is another very popular CRM platform that allows you to streamline your sales process. It has plenty of useful features that allow businesses to track leads, measure key activities, and manage sales pipelines visually.

Standout Features

- Pipedrive’s visual interface allows you to track and manage your sales pipeline with ease.

- Offers automation features for emails, reminders, and follow-ups, helping to streamline sales workflows and improve efficiency.

- Provides detailed sales reports and analytics, giving you actionable insights into your sales performance and areas for improvement.

- Users appreciate the ability to customize Pipedrive to fit their specific sales processes and needs.

- Integrates with 350+ platforms, including Hubspot, Gmail, Slack, Microsoft Teams, Zoom, etc.

Pros

- Offers a 14-day free trial for all plans

- User-friendly interface and customizable features

- Automation features help save time and improve productivity

- Provides excellent customer support

Cons

- The lower-tier plans of Pipedrive have limited features compared to higher-tier plans

- Some users have reported issues with the mobile app, including syncing problems and limited functionality

Pricing

Pipedrive’s pricing can appear a bit complex, because you pay per seat. Prices range from $12.50per month to $74.50 per month when billed on annual basis.

10. Mailshake

Mailshake is an AI-powered sales outreach tool and B2B lead platform that helps marketing teams automate their outreach efforts to maximize their marketability.

With Mailshake, you can easily send personalized emails to your potential customers, set follow-up reminders, and manage performance with advanced reporting and analytics - all in one place.

Standout Features

- Automate personalized campaigns across phone, email, and LinkedIn.

- Mailshake can easily connect with several leading CRMs and email providers, making it easy to sync data and streamline workflows.

- Mailshake’s Chrome Extension allows you to find prospects, make calls, and automate LinkedIn tasks without having to switch between different applications.

- The automated Follow-up feature sends follow-up emails based on your chosen schedule.

Pros

- Offers robust automation features for follow-ups

- Mailshake offers extensive customization options for email templates and campaigns

- Mailshake and Pitchlane integration

- Ensures your email campaigns enter the inbox instead of spam

Cons

- Mailshake’s advanced features may have a steep learning curve

- Some users have reported that the template library in Mailshake is lackluster compared to other sales outreach tools on this list

Pricing

Mailshake’s yearly plans start at $25/user/month and go up to $75/user/month (billed annually).

Wrapping Up

Choosing the right sales outreach tool and platform is pivotal for businesses aiming to boost conversion and streamline their sales processes.

We just described the most popular sales outreach tools available on the market today. Now, you have a better view of which tool fits your needs the best.

At Pitchlane, we’re committed to helping you make the most of your sales outreach efforts. Our tool incorporates AI to make advanced video outreach techniques a breeze. It’s time to connect with the right people at the right time and boost your sales.

Several of our customers have reported near-instant boosts in meetings booked after using our tool, so feel free to explore what we have to offer by signing up for free today!